A devotion to denim. “A religion is an organized collection of beliefs, cultural systems, and world views that relate humanity to an order of existence.” Like any religion, Abrand sacrifices, initiates, meditates, and celebrates. The belief system upon which our faith is based was initiated by the fundamentals of our principle. The triangular symbolism represents the three laws of our purpose: Fit, Finish and Fabric. Our dedication to the three laws is stitched on the back pocket of our jeans.
The Triangle on the back pocket of our jeans represents our three Denim Laws that are held with equal importance.
Fabric: We love denim. You can tell the quality of a jean right away by the feel of the fabric. If you feel denim that’s soft and has certain moisture to the fabric, it means the fabric was made with good-quality cotton, even if the denim is raw and unwashed. We have over 30 years experience in knowing what fabrics work best with each fit.
Fit: We know denim fits. We have the best fitting skinny jeans. We consider fabric capabilities, market and customer requirements and aesthetics. We are committed to developing the ultimate in denim fits, and are eternally seeking ways to reinvent timeless styles.
Finish: We complete each jean with every consideration from trim detailing to washes. Every decision is born from both rational and creative reasoning, resulting in a jean made with motivated purpose.
Originated in 2011 and described as 'coast meets city', Rolla's inspiration rests upon classic Australian punk rock bands and shows like Countdown, infused with a sense of the coastal urban lifestyle. Rolla's use modern fabrications and technology for jeans that fit. Along with this they cultivate a strong sense of optimism and freedom in their collections with only one abiding rule - To keep it simple.