Melbourne, Stockholm. Premium Denim & Alternative Music. This is what Neuw Denim was built on, and this is what remains essential today.
Jeans for young musicians, artists, makers & creators. Jeans for those who want denim that will last tonight, tomorrow and the best times of their life.
Started almost ten years ago by three friends who shared a fascination and love for quality denim and alternative music, their dream was to take denim out of the history books and bring it into the modern world.
We were born out of Australian vintage denim and it’s from here that we form our philosophy: warm, vintage inspired jeans with a modern classic look.
We’re all about keeping it simple. Clean lines and classic details which include our signature back pockets and the best fabrics to ensure that Rolla’s jeans have the ultimate fit and style.
We use premium fabrics and organic or recycled yarns where possible. Our laundry is reducing harmful chemicals and recycling water as we focus on a more sustainable way of making jeans.
Abrand is the jeans brand of generation next.
A generation who wants to do better, care more and have fun.
As one of Australia's fastest growing denim brands, Abrand offers ultimate denim staples and a selection of easy-to-wear apparel to style back with highlight fashion pieces.
Abrand is committed to creating fun, collaborative and music focused experiences.
Abrand jeans are for the best times of your life.